Project Sponsor Announcement

Attention all fans of sticky.  Duck Tape, makers of all things colorful and sticky strong, are new sponsors of Craft Social.  You will be making Duck Tape pouches with Marisa Pawelko of Modern Surrealist at Craft Social on Saturday, March 26.  These cute and strong pouches are very versatile and show off the great colors of Duck Tape and what it can do for your crafting.  Welcome, Duck Tape.

Duct tape has adhered itself so well to American culture that it's become much more than a roll of tape. It's an enduring symbol of all in this world that is functional. So how did this sticky wonder come about? It was World War II and there was a need for a strong, flexible, durable, waterproof tape that could seal canisters, repair cracked windows, repair trucks and help the war effort in general. Permacell, a division of the Johnson and Johnson Company, stepped up to this challenge. Using medical tape as a base, they applied two new technologies. Polycoat adhesives gave the tape its unshakable stick and polyethylene coating allowed them to laminate the tape to a cloth backing, making it extremely strong and flexible. The resulting tape was nicknamed "Duck Tape" for its ability to repel water, while ripping easily into strips for fast convenient use. After the war the tape was put to the more civilian use of holding ducts together. So the product changed from a nameless army green tape to the familiar gray duct tape. Thirty years later, Jack Kahl, former CEO of Manco, Inc., changed the name of the product to Duck Tape® and put ‘Manco T. Duck’ on the Duck Tape® logo, giving personality to a commodity product. Manco, Inc. also began to shrink-wrap and label the product, making it easier to stack for retailers, and easier to distinguish different grades for customers. Now, over 50 years after its invention, Duck® tape is sold in more than 20 colors and is touted by its followers for having a nearly endless amount of uses. What will happen to Duck Tape®? What advancements in Duck Tape® technology will be made? Only time will tell.

An additional sponsor has been added, VELCRO® BRAND Hook and Loop fasteners.  These fine folks are also sponsoring Marisa's clever pouches, and are a goodie bag sponsor as well.  That's right, you will all be getting a sample of their hook and loop cleverness to take home with you.

In the 1940s, George de Mestral invented the first hook and loop fastener after studying the natural hook surface of a cocklebur under a microscope. Today, Velcro USA Inc. is a leader in the industrial, consumer, military, automotive, construction, and personal care markets with fastening innovations such as ULTRA-MATE® plastic HTH, VELTEX® display fabric, ONE-WRAP® straps, STICKY BACK™ tape, clear hook, non-woven fabrics, and many other reclosable fasteners. VELCRO® brand hook and loop fasteners are available with a sew-on or adhesive backing and come in different sizes and materials to best fit your application, whether it be for a disposable diaper, an orthopedic brace, a military uniform, a tradeshow booth, or your next home craft project.

We look forward to using these products at Craft Social next week!
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